Direct Sales / Tasting Room Manager

We are opening a new Tasting Room in a high traffic area of Los Olivos.  We are looking for a creative and organized team member to manage all aspects of direct sales for the winery. The DTC Manager for our new Tasting Room will be responsible for the initial preparation and set up of operations at this location. The DTC Manager will work closely with the owners to assess and provide for the needs of the tasting room and wine club.  Ongoing responsibilities include, but are not limited to, promoting the sale of wine, wine club and merchandise, supervising and mentoring tasting room staff, conducting sales analysis, preparing and implementing sales strategies and reporting data to the owners to ultimately increase sales by meeting or exceeding monthly sales goals. This is a full-time salaried position requiring work on weekends and holidays. The DTC Sales manager must be able to move or lift up to 40 lbs. and be able to stand for long periods of time. Other duties and responsibilities may be assigned.

If you are interested, please e-mail us with your current resume and let us know why you think you would be good for the position.

No phone calls please.

Sales & Customer Service
•  Supervises and directs tasting room staff to ensure they are properly trained on all procedures, including operating cash register and credit card machine, signing up wine club members and collecting customer contact information at the point of sale.
•  Monitors sales incentive program and ensures the tasting room meets sales and wine club sign-up goals.
•  Leads monthly  and daily staff meetings that include sales tips, education of wine, products and programs and other pertinent information to aid sales and improve efficiency .
•  Carries out duties associated with the opening and closing of the tasting room and makes sure all regular full-time and part-time staff are properly trained on the opening and closing procedures.
•  Ensures that all in-house shipping orders are accurately packed and processed in a timely manner.
•  Helps execute monthly physical inventory for wine and oversees inventory counts and allocations.
•  Supervises staff for tasting room events.
•  Ensures that all visitors are greeted immediately when they enter the tasting room and are provided with experiences that build brand loyalty.
•  Maintains the Tasting Room facility.

•  Efficiently schedules private, VIP tastings and vineyard tours.
•  Fully supports the winery’s commitment to the established safety practices and policies.
•  Processes monthly wine club fulfillment.
•  Generates monthly and annual club member reports including growth/retention report and highest grossing buyers.
•  Writes content for club newsletters as directed by needs identified in sales data.
•  Works to develop and implement sales strategies and campaigns to ensure achievement of sales objectives.

•  Hires and schedules Tasting Room and Back Office Support Staff.
•  Leads, develops and trains the tasting room sales team to achieve daily sales and budgeted goals and to build increased customer loyalty.
•  Nurtures an atmosphere of teamwork and enthusiastic employee relations among the tasting room staff.
•  Appraises performance, rewarding and taking disciplinary action when appropriate; addresses complaints and resolves problems.

Analysis and Reporting
•  Completes monthly/quarterly inventory and depletion reports and monthly/quarterly sales reports including Gross/Net profit on wines.
•  Summarizes all monthly/quarterly email campaign earnings and presents to owners
•  Uses monthly/quarterly reports to provide direction for winery operations, event planning and winemaking.
•  Utilizes sales data to identify and promote most effective seasonal timelines to market each wine.

Club and Brand Management
•  Generates monthly and annual club member reports including growth/retention report and highest grossing buyers.
•  Evaluates opportunities for new club events, marketing opportunities and campaigns.
•  Oversees the completion of all forms and submissions for initiatives and allocates wine for and delivers wines to competitions.
•  Pours at high-profile events.
•  Collects and responds to all customer complaints, monitors online customer forums and meets with team to implement changes during any month in which a complaint has been made.

•  Oversees all winery events by working with Winemaker and CFO and Marketing to coordinate logistics, including: set-up, staffing, fulfillment and other regularly occurring logistical activities.
•  Monitors all event activities by moving around event area, encouraging sales by capitalizing on networked relationships.

High School Diploma or GED. Associate's degree (A. A.) or equivalent from two-year college or technical school; minimum 3 years related experience within wine industry; must have experience leading, supervising and coaching employees.

Proficient with Microsoft Office Suite, social media and POS systems especially Vin65/Winedirect.

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Able to calculate ratio and percent.

Ability to carefully analyze information and make sound decisions.

Solminer is an equal opportunity employer.